Data Deletion

1. Submit a deletion request

Send an email to emil@profida.dk with the subject line Data Deletion Request. Send the request from an email address associated with you or your organisation.

Include enough information for us to locate the relevant records:

• your full name and contact email;
• the company or PROFIDA client connected with the request, if applicable;
• the relevant Facebook Page, Instagram business account, Business Manager, or ad-account name;
• your Meta user ID or app-scoped user ID, if known; and
• whether you want all data deleted or only a specific integration or dataset.

Do not send your Facebook or Instagram password, two-factor code, access token, payment-card information, or other unnecessary sensitive data.

2. Revoke the PROFIDA integration in Meta

You may also revoke future access through Facebook or Meta Business settings. Open the area commonly labelled Apps and websites, Business integrations, or Connected apps, select the PROFIDA integration, and choose Remove or Revoke access.

Meta may change menu names and locations. Revoking access stops future authorised access, but it does not always remove copies already stored by an application. To request deletion of existing PROFIDA-controlled data, also submit the email request described in section 1.

Removing the PROFIDA integration does not delete your Facebook account, Instagram account, Page, Business Manager, ad account, or information independently controlled by Meta.

3. How we handle the request

After receiving a valid request, PROFIDA will:

1. acknowledge the request and, where necessary, request limited information to verify identity or authority;
2. identify active integrations and personal data reasonably linked to the requester;
3. disconnect or revoke PROFIDA-controlled access tokens and authorised connections within the requested scope;
4. delete or irreversibly de-identify relevant personal data and Meta Platform Data in active systems under our control;
5. notify processors or the relevant client where their assistance is required; and
6. confirm completion or explain any lawful limitation.

We respond without undue delay and generally within 30 days after receiving and verifying the request. If a request is complex or unusually broad, applicable law may allow additional time. We will explain any extension.

4. Data covered by deletion

Depending on the integration and services used, deletion may cover:

• Meta user, business, ad-account, Facebook Page, and Instagram business account identifiers held by PROFIDA;
• stored authorisation records and PROFIDA-controlled access credentials;
• campaign, ad set, ad, creative, audience-configuration, insight, and performance data linked to the request;
• Facebook or Instagram comments, comment text, limited commenter identifiers, and moderation or classification outputs where a relevant workflow was enabled;
• support records and technical logs that can reasonably be associated with the integration; and
• derived reports or workflow data that remains personal and is no longer necessary.

5. Data controlled by a client or another platform

Deletion applies to information that PROFIDA controls. When PROFIDA processes information only on behalf of a client, we may forward the request to that client or coordinate the response with them because the client is the controller.

Meta and PROFIDA clients may independently control copies of the same information. Deleting PROFIDA’s copy does not remove information from systems controlled by Meta or a client. You may need to submit a separate request to those organisations under their privacy notices.

6. Required retention and backups

We may retain a minimal, restricted record where necessary to comply with law, meet tax or accounting obligations, prevent fraud, maintain security, establish or defend legal claims, or document that a deletion request was completed. Retained information will not be used for unrelated purposes.

Information in protected backups is not restored for normal use and is removed through scheduled backup rotation. If immediate deletion from a backup is not technically possible, the information remains isolated until it expires.

7. Contact and unresolved concerns

If you believe a request was not handled correctly, reply to the confirmation email or contact:

PROFIDA LLC-FZ
The Meydan Hotel, 6th Floor
Dubai, United Arab Emirates
Email: emil@profida.dk
Telephone: +971 58 509 8068

You may also complain to the competent data-protection authority where applicable. For broader information about our practices, read the PROFIDA Privacy Policy.