EXPENSIVE UGC. NO RESULTS. LACK OF STRATEGY?
THEN THIS VIDEO IS FOR YOU…
Do you want my team to execute your paid ads, develop your creative strategy and help you scale to +€250k/mo, then apply to work with me and my team below.
We shape brands into market leaders
These results only account for on-platform tracking — the results are not as accurate as back-end revenue due to IOS tracking prevention.
Operating in Norway
$
150k
Spend
$
494k
Revenue
3.29x
ROAS
We’ve been collaborating with this D2C E-commerce client from Norway since the beginning of January 2024. This brand is one of the leading actors within their niche (tech/beauty).
Operating in Norway & Sweden
$
103k
Spend
$
520k
Revenue
5.04x
ROAS
We’ve been collaborating with this D2C E-commerce client from Norway since the beginning of May 2023. This brand is one of the leading actors within their niche (Interior/Outdoor).
Operating in UK & EU
$
53k
Spend
$
355k
Revenue
6.69x
ROAS
We’ve been collaborating with this D2C E-commerce client from the United Kindom since the beginning of January 2025. This brand is the leading actor within their niche (Fitness/Powerlifting).
Operating in United States
$
153k
Spend
$
738k
Revenue
4.82x
ROAS
We’ve been collaborating with this D2C E-commerce client from the United States since the beginning of January 2025. This brand is the leading actor world-wide within the their niche (Strongman/Fitness).
Operating in Netherlands, Germany, Belgium
$
91k
Spend
$
128.9k
Revenue
1.4x
ROAS
We’ve been collaborating with this D2C E-commerce client from the Netherlands since the beginning of January 2025. This brand is established in 3 European markets.
Operating in Norway
$
80k
Spend
$
1058k
Revenue
13.25x
ROAS
We’ve been collaborating with this D2C E-commerce client from Norway since the beginning of January 2025. This brand is the leading actor within their niche (Interior).
Operating in Netherlands & Belgium
$
109k
Spend
$
15.44
CPL
7073
Leads
We’ve been collaborating with this B2C Leadgen client from the Netherlands since the beginning of July 2024. This brand is the leading actor within their niche (Services).
Operating in Norway
$
399k
Spend
$
1.467k
Revenue
3.67x
ROAS
We’ve been collaborating with this D2C E-commerce client from Norway since the beginning of January 2025. This brand is the leading actor within their niche (Health supplemen).
Operating in Denmark
$
81k
Spend
$
25.11
CPL
3242
Leads
We’ve been collaborating with this B2C Leadgen client from Denmark since the beginning of March 2024. This brand is one of the leading actors within their niche (Outdoor Services).
Operating in Denmark
$
250k
Spend
$
950k
Revenue
3.79x
ROAS
We’ve been collaborating with this D2C E-commerce client from Norway since the beginning of January 2025. This brand is one of the leading actors within their niche (Health/Tech).
Get to know your true ROAS & CPA Targets
Understanding exactly when your advertising is break-even and what it means for your business’ profitability on a 30, 60 and 90-day basis is the cornerstone of scaling an Ecommerce successfully.
It gives you an unprecedented advantage to know your targets so that you can scale predictably and with peace of mind.
Our KPI Calculator helps you calculate your break-even ROAS and CPA, and tailors 3 different scaling scenarios based on spend and ROAS.
Watch how our clients describe our service
We’ve had the pleasure to interview 4 of our client’s and ask them about their experience collaborating with us
Donald Wolfs
Partner | Vroom.be
Great experience with the team. I appreciate their direct communication, proactive handling, and no-nonsense approach. Their openness and ability to handle matters quickly made the entire process smooth and stress-free. Recommended!
Theo Tiltnes
Founder | Vitality Nordic A/S
We have had an incredibly positive experience with marketing agency Profida over the past few months. They have played a crucial role in our strategy and plans for the future. From the start of our collaboration, Profida has effectively launched our Facebook and Pinterest ads and improved our Google Ads. They've put together a solid marketing strategy that has really elevated our online presence.
The Profida team is highly professional, always available and punctual. They are very clear in their work process, making it easy for us to follow the steps taken and the results achieved. Their drive and commitment to our projects is impressive and appreciated.
We expect to continue our growth and expansion with Profida as an outsourced part of our team. Their efforts and expertise in digital marketing have been and will continue to be crucial to our success. We look forward to many more successful projects with Profida.
Jarl Homme
CEO | Drømmerom
We at Drømmerom are very satisfied with the team at Profida. Unlike some other marketing companies that do a good job in the beginning, Profida is very good even after the start-up with close dialogue and follow-up. Very competent and can recommend to all online stores that want progress on, for example, Facebook advertising. They have good control of costs in relation to the results of the advertising campaigns.
Kristian Bye
Director | BEDD.
We have worked with Profida / Emil for about a year, and are very happy with his strategic understanding and operative support for our SOME initiatives. Their expertise and hard-working attitude make them a great partner for small and medium-sized businesses.
Magnus Skovgaard Christensen
Founder | Shining Stones
I couldn't recommend enough Profida! I'm super happy with them! My company is from UK and I've been working with Emil and his team for couple of months now! Very professional and always on top of all the things that has to be done! The most amazing thing is that they are the fastest company I've worked with ( and I've been in the online industry for over 7 years now) in answering your messages and queries! Thank you guys and keep up the good work!
Jann Anders Nystedt
Director | Robotutstyr.no
We are incredibly satisfied with our collaboration with Profida! They consistently deliver high quality, and are reliable and proactive. Their team is professional and solution-oriented, making the process smooth and efficient.
Patrick Tolstrup
Partner | norliving
We have been working with Emil & Profida for 12 months now. During this time, the collaboration has been impeccable. During our time with Profida, we have experienced an agency that really understands our business. Profida is proactive in all aspects of marketing and webshop optimization, which has allowed us to focus more on the development of our physical business. In terms of results, we are looking into 2023, where we have grown by more than 30% compared to last year's revenue.
Henrik Fruergaard
Founder | Growu LLC
Brilliant service and strategic insight in business & project development. We have used Profida as preferred partner for our company and in joined venture projects, and always a professional and dedicated partner.
Kenny Sundt
Director | KYS Norway
We recently started our collaboration with Profida and have been very pleasantly surprised with how they do things different to our previous agency. Communication is fast, also during weekends. Its not like you are trapped with a marketing consultant that clocks regular hours (8-16). These guys are always there for you. I dont think I have come across a group of guys, that are this hungry for my business’ success. Things are moving fast and I can’t wait to see what the future will bring. If you are looking for a proactive growth partner to handle your digital marketing, and a partner that truly delivers on what they say, choose these guys. They know exactly what they are doing and how your business will become an even bigger success.
Bianca Bobis
Founder | B-Invogue
I couldn't recommend enough Profida! I'm super happy with them! My company is from UK and I've been working with Emil and his team for couple of months now! Very professional and always on top of all the things that has to be done! The most amazing thing is that they are the fastest company I've worked with ( and I've been in the online industry for over 7 years now) in answering your messages and queries! Thank you guys and keep up the good work!
Pedro Andersen
CCO | SlikEkspressen
Profida is a fantastic sparring partner in online marketing and business. Oliver has been a key person for our digital execution. Profida is brutally honest and always does what is best for the company, which makes them extremely professional to work with. The results speak for themselves - highly recommended!
Casper Grønbjerg
Accountable manager | SlikEkspressen
Our collaboration with Profida has been extraordinary.Profida is different from other agencies in every way. Here at SlikEkspressen, we have experienced an extraordinary drive and enthusiasm in regards to our brand and overall growth. Our collaboration with Profida meant that 30 days into the partnership, we broke our previous revenue record and have now had to expand our production capacity. It has been amazing to see how two young guys have managed to solve a task that many of the larger agencies have not been able to do.”
Antony Suprun
Founder | Fatobject
We’ve had a pleasure to work with Profida and Emil for almost two years now, and it’s been a fantastic experience from the start. The team knows their thing and always delivers high-quality work. They don’t just do the bare minimum but are really proactive and focus on improving the results. Whenever we have questions or need something, they’re always available. One of the things we appreciate most is how involved they are in the success of each project. It’s clear they care about the outcomes as much as you do, which is something you don’t always find. On top of that, they’re just great people to work with - professional, reliable and easy to communicate. If you’re considering working with them, we can strongly recommend it. We look forward to continuing our collaboration and seeing what we can achieve together.
Kristian Krogh Bang
Founder | OptimizeWithData
Profida sets the standard for agency performance, collaboration, and commitment. As a tracking specialist collaborating with various agencies, partnering with Profida has been nothing short of an illuminating experience in what business SHOULD expect from their agency. Profida doesn’t just execute; they excel. Their team is a model of professionalism, clear communication, and efficiency, making collaboration effortless. Notably, I have witnessed firsthand the extraordinary results they achieve for their clients in Meta and Google, when both fixing and auditing tracking on behalf of their collaborations. Their expertise in these platforms drives impressive performance improvements, reflecting their deep industry knowledge and strategic acumen.
Spend on advertising
eur
€10.7 million
Has been spent on paid ads for different Ecommerce & leadgen brands in Europe
Revenue generated
eur
~€40 million
Has been generated through the paid ads that we have created for our clients
Experts in different markets
eur
+14
We actively advertise in the biggest markets in Europe: Scandinavia, Germany, United Kingdom, Netherlands...
Our latest success cases
Revenue
+1.100%
Profit
+1.000%
We have been collaborating with Agelab, the leading supplier for NAD longevity supplements in Norway, since January 2024. We have been responsible for executing their paid socials on Meta, Google & Pinterest, and helped design their current content mix both with statics and videos.
Revenue
+279%
CPA
-59%
Since the end of 2021, we have helped Norwegian BEDD AS unfold & execute their paid social strategy in Norway & Sweden respectively. BEDD AS is one of Norway’s leading webshops within garden interiors with a physical presence in more than 10 different Norwegian interior chains.
Leads
+487%
CPL
-47%
We have been collaborating with Shining Stones and helped them scale from being a 1-man army to a company consisting of 8-full time employees. During this time, we’ve been in charge of their paid ads on Google & Meta, as well as their content management.
B2C Leads
+11844
CPL
-22%
We work with Magic Movers, one of the Netherlands’ leading moving companies for private individuals and B2B companies. We are responsible for executing Magic Movers’ entire paid social strategy, and we are also responsible for their content management.
Revenue
+64%
New customers
+38%
We have been collaborating with Cerberus Strength since January 2025. Cerberus Strength is a world-wide known brand for Powerlifters & strongmen. Our goal was to to help them expand & generate new customers through their paid ads on Meta & Google
Revenue
+177%
CPA
-43%
SlikEkspressen is owned by Cloetta Denmark — the largest confectionery company in Scandinavia. In collaboration with SlikEkspressen, we have executed all paid social advertising platforms, email automation, google and whilst also managing their entire content management for their paid socials.
B2B Leads
+178%
CPL
-38%
Cosmodent is one of the Scandinavian leading companies in 3D Digital Scanning & Implants for dentists in Europe & the USA. In collaboration with them, we have been responsible for executing their entire digital appearance, paid socials, and sales funnel.
Revenue
+139%
Traffic
+205%
Drømmerom is one of Norway’s leading webshops in the sale of children’s beds. In collaboration with Drømmerom, we have been responsible for all their content management for their paid socials, as well as executing their entire marketing mix across channels.
Revenue
+411%
CPA
-38%
We helped WagyuPusher become one of Denmark’s largest retailers selling Wagyu meat. We were responsible for the execution of their paid socials and email automation, where we helped scale their revenue in 2022 by over 400%.
Revenue
+332%
CPA
-55%
We work with Leid AS – one of Norway’s leading equipment hire companies. Leid has more than 50 physical pick-up locations across Norway. We handle all execution of paid social, Google ads and content management.
Revenue
+688%
Traffic
+389%
We have helped KYS Norway grow to become one of the leading webshops for kitchen appliances in Scandinavia. In collaboration with KYS Norway, we are responsible for all execution of paid socials, Google ads, email automation and content management.
Watch Emil’s Youtube videos here
Emil shares his thoughts and knowledge on how to scale D2C Ecommerce stores and leadgen businesses through paid ads and content creation strategies.
Schedule a Discovery Call with Emil
Take the first step in becoming a partnered client and book a free 20-30 minute Discovery meeting with Emil, the founder of Profida.
This is where we find out if we can help you grow your business by understanding your exact needs & situation.
If we believe we are in a position to help your business grow, we will arrange a second meeting where we will present our scaling framework on how we consistently scale European D2C brands and how it can help you grow into that next level.
The Discovery Call is tailored for you, if:
You are looking for a proactive grwowth partner with +5 years of D2C experience
You are ready to scale & have the funds to invest in your growth
You understand the value of true collaboration, sparring & ideation
You want to work with the best - only senior specialists
You are a long-term thinker with a growth mindset, ready to execute on new strategies
The problem: UGC doesn’t scale brands — it keeps you status quo
As a Founder, Owner, CMO or Marketing manager of a D2C brand, you are probably very familiar with this exact scenario:
You’ve just written a new scripts for your UGC videos — this time you are testing new hooks.
You received the UGC videos and set them live inside your testing campaign.
And then…. nothing.
No results. No decrease in CPA, no nothing.
From a technical point of view, everything is pointing in the direction of “This should be working?”.
So what went wrong? Let me tell you what went wrong…
(PSST… I know that I am asking for a lot of your attention — but spend the next 6 minutes reading, and I guarantee you that it will help you scale your D2C brand)
You see…
Most D2C brands they have great products.
They are ambitious.
They want to scale.
But they don’t know how they are going to scale.
They either have a marketing agency right now, or they are doing it themselves.
Regardless of that, nothing seems to propel the business forward.
So let me try and paint the problem to you…
If your current marketing funnel looks similar to this, then this article will reveal to you the missing piece to your puzzle, which is preventing you from scaling:
The Secret: How to Dominate Your Industry and Scale Profitably.
9 out of 10 D2C brands that I speak to, they spent a fortune on UGC videos, yet they aren’t seeing the growth they had hoped for — or even worse — they are pouring money into UGC creatives that ends up being an expense rather than a profitable investment.
Their funnel all look the same…
In their top funnel they have UGC ads, with all kinds of different creators. They are testing different hooks, bodys, headlines and copys. In their bottom funnel, they are running catalogue ads with a mix of statics. This typical funnel is what I call the: Ambitious Naive funnel.
And it is not like this kind of funnel didn’t work in the past — because it did! That is why you have decided to double down, but now, it doesn’t work anymore.
You’ve hit a plateau, and everytime you try and scale your spend, your CPA goes throught the roof and you become unprofitable.
This narrative, that I have just so vividly described, is something that I see repeat itself over and over again.
And it ain’t pretty. It is actually devastating to see, because I believe that most D2C brands they naively believe that they just have to “test more”, and that they have heard that UGC videos are the way to go if you want to scale.
I am here to tell you that there is a system & methodology that works far better in 2025, and the reason why it does is because of 2 things:
1. Market sophisitication levels
2. Understanding awareness stages
If you haven’t yet heard about these 2 concepts, then I will encourage you to start studying these. They are foundational for scaling any serious D2C brand now.
You see, the “early days” of Facebook ads, where you could just post a random static ad, and it had the potential of blowing up — those days are gone.
Long gone….
Today, the competition has evolved so much. Everyone is fighting for peoples attention, and people (sadly for us marketers) don’t have infinite amount of money.
So we have to be creative! We have to understand exactly how we can move people through our funnel, in a way that understands the full customer journey — and this is where awareness stages comes into the picture.
Where most brands go wrong nowadays is that they think that UGC will save their business, so they end up pouring thousands and thousands of euros into UGC creators every month, hoping to create a new “winning ad”..
But regardless of how many UGC videos, new angles and new concepts are being tested, nothing seems to catch fire… Why is that?
It’s because your general funnel is only speaking to a certain awareness stage and you haven’t unlocked the true top funnel within your market.
In order for any D2C brand to scale now, they must have a deep understanding of how awareness stages & sophistication levels work in their respective market — but most brands don’t know this, which is why they have a difficult time scaling past a certain point and they hit a plateau.
It is why their CPA increases every time they scale their ad spend, and they become unprofitable.
It all dates back to them not understanding awareness levels & sophistication levels, which is a must for any serious and ambitious business who are looking to become their industry’s leader and scale into 6 & 7 figures.
Understanding the Depths of Awareness Stages
Once you understand these 5 different levels of awareness and you incorporate them into your content mix with different pieces of creatives, you will start to see how your overall funnel becomes a lot more potent and converting.
Just think about it for a second…
Someone who know they have a problem, but don’t yet know of any solution, those people aren’t receptible to the same kind of messaging as those who are product-aware/most aware, which is the awareness stages that most brands they end up operating within which ends up gatekeeping their ability to scale their business.
Now, you can couple your knowledge about awareness levels with that of market sophistication levels, which reveals to you how you should position your product/service to your audience.
The 5 Awareness Stages
Non-aware
Those people who don’t know they have a problem
Problem-aware
Those people who know they have a problem, but don’t know about a solution
Solution-aware
Those people who know there is a solution, but don’t know about the specific product/service that will help solve their problem
Product-aware
Those people who know about the different products in the market that will help them solve their problem
Most aware
Those people who understand exactly what will solve their problem in the best possible fashion
Are you in a sophisticated is your market?
You need to understand this, and use your judgement: how sophisticated is the market that I am trying to advertise to?
HINT. Most markets are moving between a level 3 and level 5 — and this has a huge impact on the sceptisism in the market.
They simply heard it all… Or they have already heard the claims, that you are currently making, which makes your message insignificant to them.
Sophisitcation levels is therefore something to consider greatly, when you are trying to come up with campaigns and when you are trying to structure your scaling strategy.
You can now start to tailor your communication exactly to your audience, which gives your ads a sharper direction and intend — which is something that the vast majority of businesses doing less than €200k/mo are missing.
Understanding these two elements of marketing & brand positioning are going to put your brand on a completely new trajectory.
Most D2C brands they stagnate around €30k-€80k mark. Not because they aren’t working hard enough, but because they are lacking a proper scaling strateg form their brand.
The 5 Market Sophistication Levels
Level 1
Market birth:
You can make any claim and your
audience will listen
Level 2
Features, benefits & claims:
You competition is growing & you need to explain
exactly what makes you the superior option
Level 3
How does it work?:
You are explaining exactly how your
product or service works
Level 4
Crush the competition:
You are in a fiercely competitive market, and in order to win
you have to introduce a new mechanism to what you have
Level 5
Become iconic:
Your audience is as sceptical as they can be, which you need to
tackle be becoming iconic: the one and only solution in the marketplace.
YOU MUST DELIBERATELY STRUCTURE YOUR FUNNEL...
The reason why most D2C brands are stuck below €100k/mo is because they do not get enough qualified traffic through their funnel.
Traffic that either has a specific pain or a specific desire, which your product aims to solve.
And like I have covered in this post, these brands they think that UGC videos will solve this problem — but it won’t
Most D2C brands are fishing with a fishing rod.
D2C brands that understands awareness stages & scaling mechanisms, are using a fishing trawler…
With Awareness stages & Sophistication levels out of the way, you can now start to tailor your communication exactly to your audience pains & desires, which gives your ads a sharper direction and intend.
This is exactly what prevents most brands never take off. Its because they haven’t cracked this code in their business.
Most D2C brands they stagnate around €30k-€80k mark — not because they aren’t working hard enough — but because they are lacking a proper scaling strategy form their brandor their brand.
And for you to truly scale your D2C brand, you need to unlock your top funnel.
You need to get a lot more people through your funnel, by not just spending more money, but by getting more qualified traffic through your funnel.
So how do you do that?
And the way that you do that, is through pain/desire baiting creatives, that easily sell the click, and sends traffic to an educational landing page.
The awareness stage that you are trying to target here is the the unaware and the problemaware audience. These 2 segments make up 80% of the market - so if you unlock these, your funnel has the potential to explode…
The secret to resonating with this giant pool of people is not to show your product at a discounted price — instead, it is to call out a problem they have, a desire they carry or by planting a thought in their mind AKA shifting their belief.
Remember, they are not yet ready to hear about the solution or about your product, and how great that is.
You are speaking to help who need their problem magnified first, and then you funnel those people towards the solution.
And I can tell you, there is no faster way of doing this, than through static ads. Not only are they extremely cheap to make, but they also come with a very fast turnover of as little as 2 hours from idea to finished creative…