THIS IS THE SYSTEM I USE TO SCALE ECOM BRANDS TO +€250K/MO CONSISTENTLY
Do you want my team to execute your paid ads, develop your creative strategy and help you scale to +€250k/mo, then apply to work with me and my team below.
The problem lies in the strategy
As a Founder, Owner, CMO or Marketing manager of a D2C brand, you are probably very familiar with this exact scenario:
You’ve just written a new scripts for your UGC videos — this time you are testing new hooks.
You received the UGC videos and set them live inside your testing campaign.
And then…. nothing.
No results. No decrease in CPA, no nothing.
From a technical point of view, everything is pointing in the direction of “This should be working?”.
So what went wrong? Let me tell you what went wrong…
(PSST… I know that I am asking for a lot of your attention — but spend the next 6 minutes reading, and I guarantee you that it will help you scale your D2C brand)
You see…
Most D2C brands they have great products.
They are ambitious.
They want to scale.
But they don’t know how they are going to scale.
They either have a marketing agency right now, or they are doing it themselves.
Regardless of that, nothing seems to propel the business forward.
So let me try and paint the problem to you…
If your current marketing funnel looks similar to this, then this article will reveal to you the missing piece to your puzzle, which is preventing you from scaling:
Get to know your true ROAS & CPA Targets
Understanding exactly when your advertising is break-even and what it means for your business’ profitability on a 30, 60 and 90-day basis is the cornerstone of scaling an Ecommerce successfully.
It gives you an unprecedented advantage to know your targets so that you can scale predictably and with peace of mind.
Our KPI Calculator helps you calculate your break-even ROAS and CPA, and tailors 3 different scaling scenarios based on spend and ROAS.
ThIS IS THE SECRET...
9 out of 10 D2C brands that I speak to, they spent a fortune on UGC videos, yet they aren’t seeing the growth they had hoped for — or even worse — they are pouring money into UGC creatives that ends up being an expense rather than a profitable investment.
Their funnel all look the same…
In their top funnel they have UGC ads, with all kinds of different creators. They are testing different hooks, bodys, headlines and copys. In their bottom funnel, they are running catalogue ads with a mix of statics. This typical funnel is what I call the: Ambitious Naive funnel.
And it is not like this kind of funnel didn’t work in the past — because it did! That is why you have decided to double down, but now, it doesn’t work anymore.
You’ve hit a plateau, and everytime you try and scale your spend, your CPA goes throught the roof and you become unprofitable.
This narrative, that I have just so vividly described, is something that I see repeat itself over and over again.
And it ain’t pretty. It is actually devastating to see, because I believe that most D2C brands they naively believe that they just have to “test more”, and that they have heard that UGC videos are the way to go if you want to scale.
I am here to tell you that there is a system & methodology that works far better in 2025, and the reason why it does is because of 2 things:
1. Market sophisitication levels
2. Understanding awareness stages
If you haven’t yet heard about these 2 concepts, then I will encourage you to start studying these. They are foundational for scaling any serious D2C brand now.
You see, the “early days” of Facebook ads, where you could just post a random static ad, and it had the potential of blowing up — those days are gone.
Long gone….
Today, the competition has evolved so much. Everyone is fighting for peoples attention, and people (sadly for us marketers) don’t have infinite amount of money.
So we have to be creative! We have to understand exactly how we can move people through our funnel, in a way that understands the full customer journey — and this is where awareness stages comes into the picture.
Where most brands go wrong nowadays is that they think that UGC will save their business, so they end up pouring thousands and thousands of euros into UGC creators every month, hoping to create a new “winning ad”..
But regardless of how many UGC videos, new angles and new concepts are being tested, nothing seems to catch fire… Why is that?
It’s because your general funnel is only speaking to a certain awareness stage and you haven’t unlocked the true top funnel within your market.
In order for any D2C brand to scale now, they must have a deep understanding of how awareness stages & sophistication levels work in their respective market — but most brands don’t know this, which is why they have a difficult time scaling past a certain point and they hit a plateau.
It is why their CPA increases every time they scale their ad spend, and they become unprofitable.
It all dates back to them not understanding awareness levels & sophistication levels, which is a must for any serious and ambitious business who are looking to become their industry’s leader and scale into 6 & 7 figures.
UNDERSTANDING AWARENESS
Once you understand these 5 different levels of awareness and you incorporate them into your content mix with different pieces of creatives, you will start to see how your overall funnel becomes a lot more potent and converting.
Just think about it for a second…
Someone who know they have a problem, but don’t yet know of any solution, those people aren’t receptible to the same kind of messaging as those who are product-aware/most aware, which is the awareness stages that most brands they end up operating within which ends up gatekeeping their ability to scale their business.
Now, you can couple your knowledge about awareness levels with that of market sophistication levels, which reveals to you how you should position your product/service to your audience.
The 5 Awareness Stages
Non-aware
Those people who don’t know they have a problem
Problem-aware
Those people who know they have a problem, but don’t know about a solution
Solution-aware
Those people who know there is a solution, but don’t know about the specific product/service that will help solve their problem
Product-aware
Those people who know about the different products in the market that will help them solve their problem
Most aware
Those people who understand exactly what will solve their problem in the best possible fashion
MARKET SOPHISTICATION
You need to understand this, and use your judgement: how sophisticated is the market that I am trying to advertise to?
HINT. Most markets are moving between a level 3 and level 5 — and this has a huge impact on the sceptisism in the market.
They simply heard it all… Or they have already heard the claims, that you are currently making, which makes your message insignificant to them.
Sophisitcation levels is therefore something to consider greatly, when you are trying to come up with campaigns and when you are trying to structure your scaling strategy.
You can now start to tailor your communication exactly to your audience, which gives your ads a sharper direction and intend — which is something that the vast majority of businesses doing less than €200k/mo are missing.
Understanding these two elements of marketing & brand positioning are going to put your brand on a completely new trajectory.
Most D2C brands they stagnate around €30k-€80k mark. Not because they aren’t working hard enough, but because they are lacking a proper scaling strateg form their brand.
The 5 Market Sophistication Levels
Level 1
Market birth:
You can make any claim and your
audience will listen
Level 2
Features, benefits & claims:
You competition is growing & you need to explain
exactly what makes you the superior option
Level 3
How does it work?:
You are explaining exactly how your
product or service works
Level 4
Crush the competition:
You are in a fiercely competitive market, and in order to win
you have to introduce a new mechanism to what you have
Level 5
Become iconic:
Your audience is as sceptical as they can be, which you need to
tackle be becoming iconic: the one and only solution in the marketplace.
YOU MUST DELIBERATELY STRUCTURE YOUR FUNNEL...
The reason why most D2C brands are stuck below €100k/mo is because they do not get enough qualified traffic through their funnel.
Traffic that either has a specific pain or a specific desire, which your product aims to solve.
And like I have covered in this post, these brands they think that UGC videos will solve this problem — but it won’t
Most D2C brands are fishing with a fishing rod.
D2C brands that understands awareness stages & scaling mechanisms, are using a fishing trawler…
With Awareness stages & Sophistication levels out of the way, you can now start to tailor your communication exactly to your audience pains & desires, which gives your ads a sharper direction and intend.
This is exactly what prevents most brands never take off. Its because they haven’t cracked this code in their business.
Most D2C brands they stagnate around €30k-€80k mark — not because they aren’t working hard enough — but because they are lacking a proper scaling strategy form their brandor their brand.
And for you to truly scale your D2C brand, you need to unlock your top funnel.
You need to get a lot more people through your funnel, by not just spending more money, but by getting more qualified traffic through your funnel.
So how do you do that?
And the way that you do that, is through pain/desire baiting creatives, that easily sell the click, and sends traffic to an educational landing page.
The awareness stage that you are trying to target here is the the unaware and the problemaware audience. These 2 segments make up 80% of the market - so if you unlock these, your funnel has the potential to explode…
The secret to resonating with this giant pool of people is not to show your product at a discounted price — instead, it is to call out a problem they have, a desire they carry or by planting a thought in their mind AKA shifting their belief.
Remember, they are not yet ready to hear about the solution or about your product, and how great that is.
You are speaking to help who need their problem magnified first, and then you funnel those people towards the solution.
And I can tell you, there is no faster way of doing this, than through static ads. Not only are they extremely cheap to make, but they also come with a very fast turnover of as little as 2 hours from idea to finished creative…
Why listen to me?
Over the last 5 years, I’ve spent more than €10.000.000 on ad spend, and I have generated my clients more than €50.000.000 in total combined revenue.
I have worked with more than 50 different brands from all over Europe and United States and I have scaled multiple brands to 6 & 7 figures in monthly revenue. I have even documented this on my website as well, which you can watch here…
ad managers
our latest success cases
Revenue
+1.100%
Profit
+1.000%
We have been collaborating with Agelab, the leading supplier for NAD longevity supplements in Norway, since January 2024. We have been responsible for executing their paid socials on Meta, Google & Pinterest, and helped design their current content mix both with statics and videos.
Revenue
+279%
CPA
-59%
Since the end of 2021, we have helped Norwegian BEDD AS unfold & execute their paid social strategy in Norway & Sweden respectively. BEDD AS is one of Norway’s leading webshops within garden interiors with a physical presence in more than 10 different Norwegian interior chains.
Leads
+487%
CPL
-47%
We have been collaborating with Shining Stones and helped them scale from being a 1-man army to a company consisting of 8-full time employees. During this time, we’ve been in charge of their paid ads on Google & Meta, as well as their content management.
B2C Leads
+11844
CPL
-22%
We work with Magic Movers, one of the Netherlands’ leading moving companies for private individuals and B2B companies. We are responsible for executing Magic Movers’ entire paid social strategy, and we are also responsible for their content management.
Revenue
+64%
New customers
+38%
We have been collaborating with Cerberus Strength since January 2025. Cerberus Strength is a world-wide known brand for Powerlifters & strongmen. Our goal was to to help them expand & generate new customers through their paid ads on Meta & Google
Revenue
+177%
CPA
-43%
SlikEkspressen is owned by Cloetta Denmark — the largest confectionery company in Scandinavia. In collaboration with SlikEkspressen, we have executed all paid social advertising platforms, email automation, google and whilst also managing their entire content management for their paid socials.
B2B Leads
+178%
CPL
-38%
Cosmodent is one of the Scandinavian leading companies in 3D Digital Scanning & Implants for dentists in Europe & the USA. In collaboration with them, we have been responsible for executing their entire digital appearance, paid socials, and sales funnel.
Revenue
+139%
Traffic
+205%
Drømmerom is one of Norway’s leading webshops in the sale of children’s beds. In collaboration with Drømmerom, we have been responsible for all their content management for their paid socials, as well as executing their entire marketing mix across channels.
Revenue
+411%
CPA
-38%
We helped WagyuPusher become one of Denmark’s largest retailers selling Wagyu meat. We were responsible for the execution of their paid socials and email automation, where we helped scale their revenue in 2022 by over 400%.
Revenue
+332%
CPA
-55%
We work with Leid AS – one of Norway’s leading equipment hire companies. Leid has more than 50 physical pick-up locations across Norway. We handle all execution of paid social, Google ads and content management.
Revenue
+688%
Traffic
+389%
We have helped KYS Norway grow to become one of the leading webshops for kitchen appliances in Scandinavia. In collaboration with KYS Norway, we are responsible for all execution of paid socials, Google ads, email automation and content management.
Spend on advertising
eur
€10.7 million
Has been spent on paid ads for different Ecommerce & leadgen brands in Europe
Revenue generated
eur
~€40 million
Has been generated through the paid ads that we have created for our clients
Experts in different markets
eur
+14
We actively advertise in the biggest markets in Europe: Scandinavia, Germany, United Kingdom, Netherlands...
Watch Emil’s Youtube videos here
Emil shares his thoughts and knowledge on how to scale D2C Ecommerce stores and leadgen businesses through paid ads and content creation strategies.
Schedule a discovery call with Emil
Free marketing audit
Performance based agency
No binding contracts